With Sentiment140 Alerts, you'll receive a notification immediately when negative sentiment spikes for a keyword. This is useful in the following cases:
  • detecting if your website is down
  • early detection of viral news defaming your brand. Twitter breaks news several minutes before the press, so you'll have extra time to perform crisis management.
How it works: Sentiment140 will monitor the real-time Twitter stream for the keyword you specify. When we detect a spike in negative sentiment, we will notify you by text, phone call, and email. 

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